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Description
BRAND NEW Please allow 4-7 working days for delivery This item is shipped from our NZ warehouse
Tourism: The Business of Hospitality and Travel by Roy A. Cook
ISBN: 9781292039503 PUBLISHER: Pearson Education Limited FORMAT: Paperback
PUBLICATION DATE: 1.11.2013 DIMENSIONS: 274mmX215mmX12mm 676grams
DESCRIPTION: For Introductory Hospitality or Tourism courses. ' ' Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.
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- In Stock with our supplier shipped from our NZ Warehouse
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