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Description
Delivery takes approximately 4-7 business days.
This title is In Stock in the Booktopia Distribution Centre. We will send you a confirmation email with a Tracking Code to follow the progress of your parcel when it ships.
Targeted Author: Smith
ISBN: 9780814434994 Format: Hardcover Number Of Pages: 240 Published: 19 November 2014 Country of Publication: US Dimensions (cm): 23.7 x 15.9 x 2.9 Description: Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20 per cent, it is now the second-largest advertising channel in the United States.
Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes readers behind the scenes - examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness. From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe.
Returns Policy: 30-day money back guarantee for return if the item is not as described, is damaged or is faulty. We do not offer a refund if you change your mind.
Customs Charges & Duties: Orders over the value of $270 will be liable for customs charges, taxes including GST and brokerage costs which are the recipient's sole responsibility.
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