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Description
BRAND NEW Please allow 4-7 working days for delivery This item is shipped from our NZ warehouse
Selling and Sales Management by Jobber, David
ISBN: 9781292078007 PUBLISHER: Pearson Education Limited FORMAT: Paperback PAGES: 544 PUBLICATION DATE: 26.03.2015 DIMENSIONS: 24.4 x 19.1 x 2 centimetres 1.6 pounds
DESCRIPTION: Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. This edition contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.
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