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Buy Now allows the seller to specify a fixed price for the auction at which they are willing to sell the item immediately (this is separate from the start and reserve prices).
A buyer can choose the Buy Now option before the reserve price is met. This allows for a fast sale that by-passes the bidding process and offers a streamlined purchase process. Buyers see purchase details, choose shipping options, enter delivery details, choose payment type and pay (if using Pay Now) all on one screen.
A Buy Now price can only be added before any bids have been placed on an auction.
If a seller has more than one of the same item for sale, they can include the quantity in their listing. These listings are Buy Now only, and bidding is not an option. Buyers can purchase one or more of the item by entering a number in the ‘Quantity’ box on the listing page.
Sellers need to be authenticated to set Buy Now prices on their auctions.