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FROM AN OLD ESTATE
RARE ANTIQUE
BON AMI
ADVERTISING WOOD BOX

BON AMI HASN'T SCRATCHED YET

12 CM HIGH APP

Bon Ami, French for "Good Friend", is a brand of household cleaner products sold by the Faultless Starch/Bon Ami Company of Kansas City, Missouri, USA. The product's slogan of "Hasn't Scratched Yet!" refers to its ability to not scratch most surfaces. The Bon Ami mascot, a chick emerging from an egg, is a play on that slogan

The original Bon Ami formula was developed in 1886 by the J.T. Robertson Soap Company as a gentler alternative to quartz-based scouring powders available on store shelves. In those days, scouring powder was made from tallow and finely ground quartz. When quartz was mined, it was entwined with a mineral called feldspar, and the two had to be separated by hand. The feldspar was discarded until Robertson discovered that this soft mineral could be combined with soap to create a less-abrasive product that would clean without scratching, resulting in the Bon Ami product.

By 1896, Bon Ami was a common product in northeastern United States households. The chick and slogan "Hasn't Scratched Yet!" are textbook examples of an early American trademark. Consumers in the late 1800s understood that a newborn chick doesn't scratch the ground for three days; thus the correlation to the non-scratching benefits of Bon Ami.

as per photos

VINTAGE USED CONDITION
NICE DISPLAY PIECE
DEAD BORER HOLES AND SOME FADING

SMALL SIZE
31 CM LONG
21.5 CM DEEP
16.8 CM HIGH

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  • POSTAGE$10.00
  • RURAL POSTAGE$14.00
  • Seller allows pick-ups
  • Seller location: Wellington City, Wellington, NZ

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    Cash, NZ bank deposit

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