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GO: A Kidd's Guide to Graphic Design
Author: Chip Kidd

Product Details:
ISBN: 9780761172192
Format: Hardback
Pages: 120
Dims (mm): 208 x 279
Pub Date: 05-09-13
Pub Country: United States
Condition: NEW

'Congratulations, you have decided to open this book, even though you have no idea what it's about, and the cover is weird and seemingly at cross-purposes and possibly even pretentious. But you opened it anyway. And you know what? That was a design decision. Yes indeed, whether you realised it or not, most of the decisions you make, every day, are by design...Take my word for it, you are a designer. 'Chip Kidd opens with the promise that everyone is a designer, and uses every page to show the reader why that is. Each spread explains and demonstrates a critical introductory graphic design concept, the same ones taught in the first year of art school: form, size, scale, repetition and pattern, colour, typography, etc. Beautifully designed, and clearly explained, GO: A Kidd's Guide to Graphic Design, is an original, truly one of a kind.

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  • Store location: Waitakere City, Auckland, NZ

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