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Marketing: An Introduction, Global Edition by Gary Armstrong

ISBN: 9781292016788 PUBLISHER: Pearson Education Limited FORMAT: Paperback

PUBLICATION DATE: 12.06.2013 DIMENSIONS: 275mmX217mmX21mm 1254grams

DESCRIPTION: For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies. MyMarketingLab for Marketing: An Introduction is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress.

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