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This is an auction for THE FIRST $20 MILLION IS ALWAYS THE HARDEST by Po Bronson.

"After a successful debut with Bombardiers (1995), an antic about the bond market, Bronson presents another humorous take on another frantic corner of capitalism, the computer business. The heroes, a quartet of klutzy, ill-dressed, slumming twenty-something castoffs from a design lab, decide to start up their own company. Their "righteous" (in the hip Silicon Valley slang that Bronson slings around) idea is to build a PC costing $300. Success would make them the next iron men, kings of computers, successors to Jobs and Wozniak and Gates. A few problems impede their ascent to cyber-glory, and scrambling for venture capital (as Team Plaid, dressed in garish golf clothes for their first sales pitch) is the least of them. Malevolence emanates from the most ferrous iron man of all, Francis Benoit, who manipulates the start uppers out of their stock; but Benoit's victory is Pyrrhic, as Team Plaid guts the value of Benoit's ill-gotten gain by giving it away on the Web. Satirical and hilariously high-energy."
- Booklist (US)

Very favourable reviews on Amazon.com.

Hardback 1997.

289 pages.

Very good condition.

The cost of shipping is $4.95.

There is of course no charge for shipping if you collect this book from my shop in Palmerston ?North following the auction.

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  • Seller location: Palmerston North, Manawatu, NZ

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