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Life of the Party
Author: Bob Kealing

ISBN: 9781925344967
Format: Paperback
Number Of Pages: 272
Published: 1 July 2016
Country of Publication: AU
Dimensions (cm): 23.4 x 15.3
Description:
She was one of the most important businesswomen of the 20th century, the prototype for all these Facebook and Google women who are leaning in.'

Before Martha Stewart and Mary Kay, there was Brownie Wise, the charismatic Tupperware executive who converted postwar optimism into a record breaking sales engine powered by ordinary housewives. Having started her own business after divorcing her alcoholic husband, the plucky Southern businesswoman caught the eye of Tupperware inventor Earl Tupper, whose plastic containers were collecting dust on store shelves.

The now legendary Tupperware Party that Wise popularised, a masterclass in the soft sell, drove Tupperware's sales to stratospheric heights. It also gave poorly educated and economically invisible postwar women, including many African-American women, an acceptable outlet for making their own money for their families and for being rewarded for their efforts. With the people skills of Dale Carnegie, the looks of Doris Day, and the magnetism of Eva Peron, Wise was as popular among her many devoted followers as she was among the press, and in 1954 she became the first woman to appear on the cover of Business Week.


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