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A Novel Marketplace
Author: Evan Brier

ISBN: 9780812242072
Format: Hardcover
Number Of Pages: 200
Published: 1 January 2010
Country of Publication: US
Dimensions (cm): 22.9 x 15.2 x 3.0
Description:
As television transformed American culture in the 1950s, critics feared the influence of this newly pervasive mass medium on the nation's literature. While many studies have addressed the rhetorical response of artists and intellectuals to mid-twentieth-century mass culture, the relationship between the emergence of this culture and the production of novels has gone largely unexamined.

In A Novel Marketplace, Evan Brier illuminates the complex ties between post-war mass culture and the making, marketing, and reception of American fiction. Between 1948, when television began its ascendancy, and 1959, when Random House became a publicly owned corporation, the way American novels were produced and distributed changed considerably.

Analysing a range of mid-century novels-including Paul Bowles's The Sheltering Sky, Ray Bradbury's Fahrenheit 451, Sloan Wilson's The Man in the Gray Flannel Suit, and Grace Metalious's Peyton Place - Brier reveals the specific strategies used to carve out cultural and economic space for the American novel just as it seemed most u...

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