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Everyday Reading
Author: Mike Chasar

ISBN: 9780231158657
Format: Paperback
Number Of Pages: 336
Published: 28 September 2012
Country of Publication: US
Dimensions (cm): 22.9 x 15.2 x 2.0
Description:
Everyday Reading is the first full-length critical study of the culture surrounding American popular and commercial poetry in the twentieth century. Exploring poetry scrapbooks, old-time radio show recordings, advertising verse, corporate archives, and Hallmark greeting cards, among other unconventional sources, Mike Chasar casts American poetry as an everyday phenomenon consumed and created by a vast range of readers in different and complex ways. Capturing American poetry's truly diverse forms and appeal, Chasar shows how the genre helped set the stage -- before television, rock music, video games, and the Internet -- for the dynamics of popular culture and mass media today. Chasar investigates twentieth-century American poetry's audience of millions and maps its range of aesthetics, cultural uses, relationship to canonical verse, and unexpected presence in many parts of modern life. Far from being a marginal art form read by a select group of educated individuals, poetry was part and parcel of American popular culture, spreading rapidly as the consumer economy expanded and companies such as Burma-Shave exploited the form's profit-making potential. Poetry also offered ordin...

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