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Marks of Excellence: History and Taxonomy of Trade
by Per Mollerup

ISBN: 9780714838380
PUBLISHER: Phaidon Press Ltd
FORMAT: Paperback
PAGES: 240
PUBLICATION DATE: 1.03.1999
DIMENSIONS: 290mmX250mmX25mm 1497grams

DESCRIPTION:
This text covers every aspect of the trademark, its history, development, style, classification and relevance in today's world. A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive classification of trademarks covering name marks, abbreviations and all kinds of picture marks. This is followed by an alphabetical index of trademark themes from animals to word puzzles. The index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name. The final section of the book covers the development of trademarks over time and across the boundaries of language and space.

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