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Guide to Graphic Design: From Concept to Form by Scott W. Santoro

ISBN: 9780132300704 PUBLISHER: Pearson Education (US) FORMAT: Paperback PAGES: 360 PUBLICATION DATE: 2.01.2013 DIMENSIONS: 271mmX216mmX15mm 980grams

DESCRIPTION: Learn to Conceptualize, Create, and Communicate in Graphic Design. An exciting first edition, Guide to Graphic Design helps readers learn the mechanisms used to convey information, integrate ideas into full concepts, but most importantly, to think like a graphic designer. Scott W. Santoro focuses on the principle that design is a layered and evolving profession. The text highlights step-by-step design processes and illustrates how to build good work habits. Creations from top design firms and design school programs are presented in each chapter engaging readers through the book. Designers have contributed short essays on their work style, their studio habits, and their inspirations. Each designer, showing a passion for design and communication, offers a new perspective and approach to possible working methods. MyArtsLab is an integral part of the Santoro, program. Key learning applications include, Closer Look tours, 12 Designer Profile videos and Writing About Art. A better teaching and learning experience The teaching and learning experience with this program helps to: *Personalize Learning - MyArtsLab is an online homework, tutorial, and assessment program. It helps students prepare for class and instructor gauge individual and class performance. *Improve Critical Thinking - Exercises throughout the texthelp readers to make decisions and understanding the connection between an idea and its e

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