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Beware Wet Paint: Designs by Alan Fletcher by Alan Fletcher

ISBN: 9780714843780 PUBLISHER: Phaidon Press Ltd FORMAT: Paperback PAGES: 266 PUBLICATION DATE: 14.01.2004 DIMENSIONS: 245mmX210mmX25mm 1129grams

DESCRIPTION: Surveying thirty-five years of Alan Fletcher's work, this book is an essay upon the design process as undertaken by a tireless and hugely gifted individual. The thinking behind his solutions and methods are illustrated by a range of examples, each accompanied by a full commentary from Jeremy Myerson. Four essays give further critical and biographical insight into the work, and the man. With a penchant for standing ideas on their head and a staggering ability to make colours do his bidding, Alan Fletcher is one of the most immediately recognizable graphic designers working in the field today. His innovative knack of playing with letters until they threaten to topple into abstracted signs, his remarkable redeployment of established design languages in new formations and his ability to create striking graphic shorthand with a minimum of elements are all demonstrated in Beware Wet Paint. Far more than a monograph, this book provides Fletcher with a platform from which to explore and describe his philosophy and approach to design, tell witty anecdotes, recount successes (as well as failures) and give a disarmingly honest account of his designs. Superbly written by Jeremy Myerson and complete with interview, retrospectives and pen portraits, this book offers a beautiful description of an artist at work. Projects are grouped under a series of headings such as optical illusion, body language, recycling stuff and e

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