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Designing Brand Identity : An Essential Guide for the Whole Branding Team - By Alina Wheeler

Had mistakenly ordered x2 copies of this book, the copy I am selling is still in packaging.

Great book to have in the office for any designer, branding or marketing team

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A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. * Features more than 30 all-new case studies showing best practices and world-class * Updated to include more than 35 percent new material * Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity.

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Product details: 2013 edition
Country of Publication: United States
Edition: 4th Revised edition
Imprint: John Wiley & Sons Inc
Pages: 336
Dimensions: 217x284 x23
ISBN-13: 9781118099209

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Pick up in Hastings ok, FREE SHIPPING to non rural NZ address with Buy Now.

More about the author here
http://www.hexanine.com/zeroside/qa-with-alina-wheeler-on-d
esigning-brand-identity-4th-edition/
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  • Seller location: Hastings, Hawke's Bay, NZ

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