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Fruits by Shoichi Aoki

ISBN: 9780714840833 PUBLISHER: Phaidon Press Ltd FORMAT: Paperback PAGES: 272 PUBLICATION DATE: 1.06.2001 DIMENSIONS: 220mmX160mmX20mm 771grams

DESCRIPTION: This is a collection of 45 Tokyo street fashion portraits from Japan's premier fanzine. "Fruits" was established in 1994, by photographer Shoich Aoki, initially as a project to document the growing explosion in street fashion within the suburbs of Tokyo. The magazine has since grown to cult status and is now avidly followed by thousands of Japanese teenagers who also use the magazine as an opportunity to check out the latest styles and trends. The average age of the kids featured in the magazine is between 12 and 18 years and the clothes they wear are a mixture of high fashion - Vivienne Westwood is a keen favourite - and home-made ensembles which, when combined, create a novel, if not hysterical, effect. This collection of postcards represents a documentation of the changing face of street fashion throughout the 1990s.

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