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The Still Life by Klanten, Robert

ISBN: 9783899555813 PUBLISHER: Die Gestalten Verlag

PAGES: 256 PUBLICATION DATE: 15.08.2015 DIMENSIONS: 33.3 x 24.6 x 3 centimetres

DESCRIPTION: In every segment of retail, countless productscompete for our attention. Whetherfashion, cosmetics, furnishings, accessories, or gourmet food, the range of goods isoverwhelming. Designers and manufacturersare faced with the daunting challenge ofsetting their products apart to reach theirtarget audiences. The best ones captivateus by telling fascinating stories or creatingcompelling retail spaces and experiences.The Still Life compiles striking editorialphotography, innovative shop window displays, and intelligent visual merchandisingthat succeed in doing exactly that. Thefeatured work is created by imaginativestylists and photographers who arrangeproducts, objects, and materials in unusualways. Distinctive worlds of images resultthat are reminiscent of Baroque andRenaissance still life paintings in whicharrangements of flowers, fruit, musicalinstruments, and other objects were usedas powerful allegories for various aspectsof life and death.Today's creatives are developing newvisual storytelling techniques for engagingcustomers. The Still Life showcases theirentire spectrum.The book illustrates howa combination of quality handcraft andinspired flair are being used to put familiarproducts, such as gardening tools, cutlery, purses, writing implements, or jewelry, into surprising new contexts, ranging fromminimalistic understatement to opulentglamour. It includes shop windows, magazinespreads, and showrooms meticulouslystyled into works of art.T

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