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This is an auction for PREDICTIVE ANALYTICS: Predictive Analytics: The Power To Predict Who Will Click, Buy, Lie, Or Die, by Eric Siegel.

Amazon.com review:

"You have been predicted by companies, governments, law enforcement, hospitals, and universities. Their computers say, "I knew you were going to do that!" These institutions are seizing upon the power to predict whether you're going to click, buy, lie, or die. Why? For good reason: predicting human behaviour combats financial risk, fortifies healthcare, conquers spam, toughens crime fighting, and boosts sales. How? Prediction is powered by the world's most potent, booming unnatural resource: data. Accumulated in large part as the by–product of routine tasks, data is the unsalted, flavourless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn. Predictive analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behaviour of individuals. Perfect prediction is not possible, but putting odds on the future lifting a bit of the fog off our hazy view of tomorrow means pay dirt. A truly omnipresent science, predictive analytics affects everyone, every day. Although largely unseen, it drives millions of decisions, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. Whether you are a consumer of it or consumed by it get a handle on the power of Predictive Analytics."

More very favourable reviews on Amazon.com.

Hardback 2013.

302 pages.

Illustrations throughout.

Near new condition.

The cost of shipping is $4.95, or $6.95 by tracked mail. If you are on rural delivery and want tracked mail, the shipping cost will be $9.95..

There is of course no charge for shipping if you collect this book from my shop in Palmerston North following the auction.

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Shipping options

  • NZ Post$4.95
  • tracked mail$6.95
  • tracked mail for Rural Delivery (RD)$9.95
  • Seller allows pick-ups
  • Seller location: Palmerston North, Manawatu, NZ

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