Martha Inc.: The Incredible Story of Martha Stewart Living Omnimedia by Christopher Byron

From housewife to billionaire CEO, Martha Stewart is not just the businesswoman with the Midas touch, she is also a lightning rod for many of the most important & controversial social & economic issues of post-WW2 American life. Byron traces Martha's journey from the troubled world of a working class family to the pinnacle of fame & power as the head of the billion dollar bus. bearing her name. Shows that the great irony in Martha's triumph is that she has grown to global fame by celebrating a domestic life she never actually knew. Out of an imagined bliss, Martha created a media & merchandising empire devoted to the celebration of home, food, & family. A compelling 3-dimensional view of the woman, her business, & her unique hold on domestic culture. Photos.

Hardback, 2002, 405pages, very good condition

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