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Beatlemania
Author: Andre Millard

ISBN: 9781421405254
Format: Paperback
Number Of Pages: 240
Published: 20 April 2012
Country of Publication: US
Dimensions (cm): 22.9 x 15.2 x 1.5
Description:


The fame, talent, and success of the Beatles need no introduction. Nor does the world need another book exploring the band's skill and its influence on music and society in the United States, Britain, and the rest of the world. Andr Millard instead probes the phenomenon of Beatlemania from a distinctly original perspective, looking at the relationship among the music business, recording technologies, and teens and young adults of the era.

Millard argues that no matter how indisputably skilled the Beatles were, they would not have attained the global recognition and had the impact that they did without the convergence of significant changes in how music was produced, recorded, sold, and consumed. As the Second Industrial Revolution hit full swing and baby boomers came of age, the reel-to-reel recorder and other technological advances sped the evolution of the music business. Musicians, recording studios and record labels, and music fans used and interacted with music-making and -playing technology in new ways. Listening to records and the radio became not only better with higher quality machines but also an experience that one could easily share with others...

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