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The Financial Planner's Guide to Moving Your Practice Online
Creating Your Internet Presence and Growing Your Business

By Douglas H. Durrie

Format: Hardback, 256 pages
Published In: United States, 17 January 2003

Looking for new ways to build your brand? You need more than just a web site: you need a comprehensive online marketing strategy. That's where the financial planner's guide to moving your practice online comes in.

This thorough, easy-to-use handbook is your road map to success on the internet.
Author Douglas Durrie walks advisers through every step, consideration, and precaution in this rapidly evolving area, from carving out a niche market to servicing clients online.

This authoritative source book is packed with invaluable web sites specifically selected for their value to financial advisers.
Chapters address finding great web site developers, prospecting for clients online, assessing the pros and cons of internet advertising venues, creating an e-marketing campaign, effectively mining databases for information, and staying on top of regulatory compliance issues. Durrie answers all the key questions about marketing your practice online.
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  • Seller location: Timaru, Timaru - Oamaru, NZ

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