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The Ten Faces of Innovation Tom Kelley
Strategies for Heightening Creativity

A thoroughly original and thoroughly tested approach to creating a 'culture of innovation' Tom Peters


The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.
It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation.

Drawing on nearly 20 years of experience managing IDEO, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologist—the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation.

Filled with engaging stories of how companies like Kraft, Procter and Gamble, Cargill and Samsung have incorporated IDEO's thinking to transform the customer experience, THE TEN FACES OF INNOVATION is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.

Tom Kelley is the general manager of IDEO and author of the best-seller The Art of Innovation. As a leading speaker, he addresses scores of business audiences on how to use innovation to transform a business's culture and strategic thinking.
Co-Authored by Jonathan Littman

Not only is the book a great endorsement for IDEO, but for general innovation techniques that really work with numerous examples that bring them to life.
A definite recommendation.
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  • Seller location: Tauranga, Bay of Plenty, NZ

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