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Trade Me The Inside Story
By Mike O'Donnell

Few companies have captured the hearts and minds of New Zealanders like Trade Me. Originally built on a borrowed laptop by university drop-out Sam Morgan, Trade Me has changed the face of retailing in New Zealand. Destroying newspapers' classifieds businesses, car and property dealers, and partnering with select websites and companies, the company then went on to be sold for a staggering $750 million to Fairfax. Trade Me has become part of our local vernacular and also the number one force on the New Zealand internet with some 2.5 million Kiwis listed as members.
About the Author

Author Mike "MOD" O'Donnell is Head of Operations at Trade Me and tells the whole story of the first 10 years: from fragile beginnings, to being laughed out of the room by Telecom, through to becoming the number one force on the New Zealand internet and then sold for $750 million to Fairfax. Told with a mixture of narrative and anecdotes, Trade Me - The Inside Story pieces together the unlikely tale of this maverick Kiwi company that changed the way New Zealanders got jobs, bought cars, houses and anything and everything else you can think of - from ghosts in bottles to a tractor with a farm attached! With unique access to data and historical material, O'Donnell has also bought together the numbers side of the story, showing Trade Me growth figures each year and the weird and colourful collection of auctions along the way. This means as well as a rollicking good read about a bunch of young people taking on big business and winning, it is also full of serious observations of the principles and strategies that enabled this Kiwi start-up to beat the likes of eBay and Yahoo in New Zealand.

Paperback, 2010, 220pages, as new condition
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  • Seller location: North Shore, Auckland, NZ

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