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THE IBM WAY

INSIGHTS INTO THE WORLD'S MOST SUCCESSFUL MARKETING ORGANIZATION

F G "Buck" Rodgers
with Robert L Shook
Foreword by Thomas J Peters, co-author of 'In Search of Excellence'

Harper & Row Publishers
(copyright 1986)
ISBN0-06-015522-1

h/c with d/j - approx 24cm x 16cm - previous owner's name/address stamped on front fly page - d/j price-clipped

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from d/j:

IBM is one of the greatest sales and marketing organizations ever assembled...
How does IBM do it? That's what even the most successful companies want to know. Now Buck Rodgers, the man who has personified "THE IBM WAY" throughout his thirty-four years with the company, describes for the first time the reasons behind its extraordinary achievements. He has not written a company history, or an expose, or a book on management theory. He has written a book about everything that makes IBM IBM, as only an insider can know.
At the heart of the company's operation, articulated by founder Thomas J Watson, Sr., are three simple commitments...
How IBM conducts its day-to-day business, adapts to changing market conditions and meets its long-range objectives - all while staying true to these three principles - is the core of this book...

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(happy to combine postage)

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  • Seller location: Kaiapoi, Canterbury, NZ

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