Pay Now
Add this item to Cart for a combined free shipping deal
Click to enlarge photo

Listing Detail Tabs

The Puma Story: The Remarkable Turnaround of an Endangered Species into One of the World's Hottest Sportlifestyle Brands

By Rolf Herbert Peter

Puma is one of the world's top three sports brands that include Nike and Adidas. Today, Puma is not just a company that makes sports wear and shoes. Puma is a lifestyle label, with products created by world famous fashion designers and which can be found next to those of Gucci, Prada and Dolce & Gabbana.Through unprecedented access to Puma archives and the main players, the author tells the extraordinary story of Puma's rise in world sport and fashion. It's a story based on a family quarrel between two brothers, which resulted in the creation of two companies - Adidas and Puma - by each of the brothers. Competing furiously against one another, the brothers turned their companies into world beaters, dominating the global sporting stage for decades after the War. Today Puma is a $1.75 billion company, and became the most powerful sports brand in the world when it sponsored the 2006 World Cup and the winning team, Italy.This is the inside story of one of the world's greatest and most controversial sporting brands - Puma.The "Puma v. Adidas" battle is one of the greatest in business history and continues today. This book contains unique access to Puma and a new perspective on the company's rise. Puma, today, is not just a global sports brand but a lifestyle brand as well. Wide review and feature coverage expected in the book review pages in both general and business media.

Hardback, 2008, 232pages, excellent condition
There were no answered questions or comments placed on this listing.
Your question and answer privileges have been disabled.
You must log in to view questions and answers on this listing. We recommend reading questions before you make any purchases.
Please log in to view questions and answers on this listing. We recommend reading questions before you make any purchases. Available only to approved bidders. You must be an authenticated member to ask questions Find out more about becoming authenticated. Your account is in debt Your current account balance is You must credit your account to use this feature.
Firearms Licence #
By entering my licence number, I confirm I am aware of my obligations under the Arms Act.
Transaction details may be provided to police in accordance with the Terms & Conditions.
Your current account balance is Please note you will lose your question and answer privileges if your account is in debt for more than 2 weeks. Credit your account.
I confirm that I am over 18 years old.
To prevent your personal details being misused please do not put emails or phone numbers in questions. Failure to comply may result in the suspension of your account. The seller cannot add a Buy Now price once bidding has started.

Shipping options

  • P&P All NZ upto 4 auctions$5.50
  • P&P All NZ for one auction$4.50
  • Free Shipping in NZ for 5 auctions or more$0.00
  • Seller does not allow pick-ups
  • Seller location: North Shore, Auckland, NZ

Payment options

  • NZ bank deposit