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Emotional Capital: Capturing Hearts and Minds to Create Lasting Business Success
by Kevin Thomson

In Emotional Capital, Thomson illustrates the real?life impact of a fired?up workforce on financial performance and shows how to manage and leverage knowledge and emotion to drive positive change and lasting business success.

About the Author

Kevin Thomson has been at the forefront of internal marketing and communication for more than a decade, advising boards of many of the world's top companies including KPMG, British Airways, IBM, Ericsson and Sony. He is Chairman of the MCA group of companies including the Marketing & Communication Agency Ltd (MCA) and MCA Live, Europe's first advisory firms to specialise in aligning people with business and brand values. The leading authority on applying external marketing concepts internally, Thomson is the author of numerous management books and articles. An inspiring speaker, he regularly addresses international conferences and events as well as leading corporate seminars and masterclasses. In 2000, he was named one of Thirteen Masters of the Next Century,' along with Gary Hamel, Charles Handy, Bill Gates, and Daniel Goleman, by one of Europe's leading management associations.

Hardback, 1998, 340pages, very good condition, a stamp on front end page

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