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E-commerce 2014, Global Edition, 10/e
by Ken Laudon

ISBN: 9781292009094
PUBLISHER: Pearson Education Limited
FORMAT: Paperback

PUBLICATION DATE: 3.02.2014
DIMENSIONS: 253mmX202mmX28mm 1356grams

DESCRIPTION:
For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. The tenth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources. All opening, closing and "Insight on" cases are new or updated.

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