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Exploring Strategy by Gerry Johnson

ISBN: 9781292002552 PUBLISHER: Pearson Education Limited FORMAT: Paperback

PUBLICATION DATE: 5.12.2013 DIMENSIONS: 264mmX195mmX21mm 1120grams

DESCRIPTION: With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they grow, how they innovate and how they change. With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been thoroughly updated to enable you to understand clearly the key concepts and tools of strategic management. Exploring hot topics such as internationalisation, corporate governance, innovation and entrepreneurship, it is the most popular and accessible comprehensive introduction to strategy available. This version of the text contains just the key 15 chapters - for a book with additional case study support, you can buy the Text and Cases version. Join over 10 million students benefiting from Pearson MyLabs. This title can be supported by MyStrategyLab, an online homework and tutorial system designed to test and build your understanding. MyStrategyLab provides a personalised approach, with instant feedback and numerous additional resources to support your learning. Key features include: * The Strategy Experience - this immersive simulation lets you gain experience of making real strategic decisions * Video case studies - see real business figures explain how they put strategy into

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