The Last Link: Closing the Gap That Is Sabotaging Your Business, by Gregg Crawford

Crawford offers a concrete multi-layered solution; a sharp, researched analysis; practical company-wide fixes; and a watertight implementation to move your numbers in the right direction. Focusing attention on the sales organization, where revenue, margins and customer relationships are determined, he demonstrates how to forge the right connections - the myriad links between strategy and execution - that make all the difference in your company's bottom line.

Unlike most business books on the market today that spin anecdotal evidence into theory, The Last Link is a book loaded with straight talk, real content, a bullet proof methodology and practical tools and techniques you can starting using today.

Hundreds of Fortune 500 companies have already used Crawford's methods to close the gap between their strategy and execution and get the critical results they require to compete:

Execute corporate strategy more effectively Increase sales and service profitability Contain costs Improve cross-functional team effectiveness Solidify strategic alliances and merger performance

Get a jump start on learning the strategy execution secrets of the best and brightest.

Hardback, 2007, 198pages, excellent condition

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