This listing closed and did not sell. The item has been relisted.
- Browse for similar listings in Business
- View the relisted item
Other listings you might like
Description
Customer Clubs and Loyalty Programmes A Practical Guide by Stephan A. Butscher
One of the most effective protections against competition is long-term customer loyalty. This book presents a step-by-step guide which argues that the key to customer loyalty lies in the right mix of financial and non-financial benefits. The book takes the reader through the necessary steps to research, plan and launch a programme that builds and develops the relationship between company and customer. It places special emphasis on value measurement and selection of the right benefits and aims to help the reader integrate the loyalty programme into every part of their organization. It also offers techniques to measure the ongoing success of the strategy and developing and growing the programme.
The book includes case studies from some of the most successful companies from the UK, Europe, Australia and the USA, including Volkswagen Club, Kawasaki Riders Club, Microsoft Advantage and Swatch The Club.
Hardback, 1998, 267pages, very good condition
I have many books on sale, please check my listings or search aabooks with your keyword. I am happy to combine and save postage for you.
Details
Shipping & pick-up options
Destination & description | Price | |
---|---|---|
P&P All NZ upto 4 auctions | $5.50 | |
P&P All NZ for one auction | $4.50 | |
Free Shipping in NZ for 5 auctions or more | $0.00 |
Seller does not allow pick-ups
Payment Options
Pay Now, NZ Bank Deposit