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This is an auction for THE LOGIC OF LIFE by Tim Harford.

[This is the book on the left in the photograph. THE UNDERCOVER ECONOMIST is in a separate auction.]

“Financial Times columnist Harford provides an entertaining and provocative look at the logic behind the seemingly irrational. Arguing that rational behaviour is more widespread than most people expect, Harford uses economic principles to draw forth the rational elements of gambling, the teenage oral sex craze, crime and other supposedly illogical behaviours to illustrate his larger point. Utilizing John von Neumann and Thomas Schelling's conceptions of game theory, Harford applies their approach to a multitude of arenas, including marriage, the workplace and racism. Contrarily, he also shows that individual rational behaviour doesn't always lead to socially desired outcomes. Harford concludes with how to apply this thinking on an even bigger scale, showing how rational behaviour shapes cities, politics and the entire history of human civilization. Well-written with highly engaging stories and examples, this book will be of great interest to Freakonomics and Blink fans as well as anyone interested in the psychology of human behaviour.”
- Publishers Weekly (US)

Very favourable reviews on Amazon.com.

ABOUT THE AUTHOR: Tim Harford is a member of the editorial board of the Financial Times, where he also writes the "Dear Economist" column. He was the host of the BBC TV series Trust Me, I'm an Economist and now presents the BBC series More or Less.

Large format (trade) paperback 2008.

272 pages.

Very good condition.

The cost of shipping is $4.95 (ordinary post) or $6.95 (tracked mail). If you are on rural delivery and want tracked mail, the shipping cost will be $9.95.

There is of course no charge for shipping if you collect this book from my shop in Palmerston ?North following the auction.

Payment within seven days, please.
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Shipping options

  • shipping via NZ Post$4.95
  • tracked mail$6.95
  • tracked mail for Rural Delivery (RD)$9.95
  • Seller allows pick-ups
  • Seller location: Palmerston North, Manawatu, NZ

Payment options

  • NZ bank deposit
  • Cash