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This is an auction for THE UNDERCOVER ECONOMIST by Tim Harford.

[This is the book on the right in the photograph. THE LOGIC OF LIFE is in a separate auction.]

“This book applies basic economic theory to such modern phenomena as Starbucks' pricing system and Microsoft's stock values. While the concepts explored are those encountered in Microeconomics 101, Harford gracefully explains abstruse ideas like pricing along the demand curve and game theory using real world examples without relying on graphs or jargon. The book addresses free market economic theory, but Harford is not a complete apologist for capitalism; he shows how companies from Amazon.com to Whole Foods to Starbucks have gouged consumers through guerrilla pricing techniques and explains the high rents in London (it has more to do with agriculture than one might think). Harford comes down soft on Chinese sweatshops, acknowledging "conditions in factories are terrible," but "sweatshops are better than the horrors that came before them, and a step on the road to something better." The book is unequalled in its accessibility and ability to show how free market economic forces affect readers' day-to-day.”
- Publishers Weekly (US)

ABOUT THE AUTHOR: Tim Harford is a member of the editorial board of the Financial Times, where he also writes the "Dear Economist" column. He is a regular contributor to Slate, Forbes, and NPR's Marketplace. He was the host of the BBC TV series Trust Me, I'm an Economist and now presents the BBC series More or Less.

Very favourable reviews on Amazon.com.

Large format (trade) paperback 2006.

278 pages.

Very good condition.

The cost of shipping is $4.95 (ordinary post) or $6.95 (tracked mail). If you are on rural delivery and want tracked mail, the shipping cost will be $9.95.

There is of course no charge for shipping if you collect this book from my shop in Palmerston North following the auction.

Payment within seven days, please.
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Shipping options

  • shipping via NZ Post$4.95
  • tracked mail$6.95
  • tracked mail for Rural Delivery (RD)$9.95
  • Seller allows pick-ups
  • Seller location: Palmerston North, Manawatu, NZ

Payment options

  • NZ bank deposit
  • Cash