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Big Data
Author: Kenneth Cukier

ISBN: 9781848547926
Format: Paperback
Number Of Pages: 256
Published: 10 October 2013
Country of Publication: GB
Dimensions (cm): 19.6 x 13.2 x 1.9
Description:
We are witnessing the beginnings of a revolution. Big data - the explosion of information that digitization has sparked - is changing our world in ways we are just starting to appreciate.

Since Aristotle, we have fought to understand the causes behind everything. But this ideology is fading. In the age of big data, we can crunch an incomprehensible amount of information, providing us with invaluable insights about the what rather than the why.

We're just starting to reap the benefits: tracking vital signs to foresee deadly infections, predicting building fires, anticipating the best moment to buy a plane ticket, seeing inflation in real time and monitoring social media in order to identify trends. But there is a dark side to big data. Will it be machines, rather than people, that make the decisions? How do you regulate an algorithm? What will happen to privacy? Will individuals be punished for acts they have yet to commit?

In this groundbreaking and fascinating book, two of the world's most-respected data experts reveal the reality of a big data world and outline clear and actionable steps that will equip the reader wit...

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