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Mind of the Market
Author: SHERMER

Product Details:
ISBN: 9780805089165
Format: Book
Pages: 308
Dims (mm): 139 x 205
Pub Date: 18-02-09
Pub Country: United Kingdom
Condition: NEW

Description:
"[A] captivating raconteur of all the greatest hits of behavioral, evolutionary and neuropsychology . . . Fascinating."--"Los Angeles Times Book Review"How did we make the leap from ancient hunter-gatherers to modern consumers, and why do people get so emotional about financial decisions? The national bestseller "The Mind of the Market" uncovers the evolutionary roots of our economic behavior.Drawing on the new field of neuroeconomics, psychologist Michael Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks and why negotiations disintegrate into tit-for-tat disputes. He brings together findings from psychology and biology to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation feels (biochemically) like sex, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.Entertaining and eye-opening, "The Mind of the Market" explains the real science of economics.

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  • Store location: Waitakere City, Auckland, NZ

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