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Winning the Battle For Relevance
Author: Michael McQueen

ISBN: 9780646901343
Format: Paperback
Number Of Pages: 269
Published: 1 May 2013
Country of Publication: AU
Dimensions (cm): 21.0 x 14.8
Description:
This new title from 3-time bestselling Australian author Michael McQueen explores a theme that is both topical and timely.

The recent demise of brands such as Kodak, SAAB and HMV Music leave us with little doubt - shift is happening and no organisation or brand is immune to extinction. Businesses and industries that fail to recognize this are quickly finding themselves on the endangered species list.

In this landmark book, Michael explores the 5 key reasons why even the greatest are becoming obsolete in this era of disruption and upheaval. In contrast, he highlights principles and lessons from businesses such as Lego, Swatch, IKEA and Volvo who are successfully navigating the headwinds of change and staying relevant as a result.

About the Author

Michael McQueen is a Sydney-based speaker, social researcher and award-winning entrepreneur. He has dedicated the last 8 years to tracking the dominant trends shaping society, business and culture, and has helped some of the world's best-known brand navigate change and stay in front of the curve. Michael has written 3 bestselling books...

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