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Stategic Management
Author: Dallas Hanson

ISBN: 9780170227643
Format: Book with Other Items
Number Of Pages: 0
Published: 31 July 2013
Country of Publication: AU
Description:
Using an integrated strategic management process to explain what organisations should do to increase strategic competitiveness and achieve higher performance, the 5th Asia Pacific edition of Strategic Management: Competitiveness and Globalisation continues to provide a systematic skill-building coverage of strategy.

With an emphasis on global advantage, the text offers a comprehensive examination of regional and international issues to provide a complete, accurate and up-to-date explanation of the strategic management process. New coverage on environmental concerns and emerging technologies as well as examples and cases from Australia, New Zealand and Asia-Pacific serve to engage students while updated international content demonstrates how strategic management is used in the global economy.

This text is appropriate for upper level undergrad, usually third year; post grad in Masters courses.

Features:
Brief case studies at the beginning of each chapter - these scenarios focus on issues confronting companies in the Asia-Pacific region, and are referred to throughout the chapter
'Strategic focus' boxes examine the app...

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