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Marketing Above the Noise
Author: Linda J Popky

ISBN: 9781629560373
Format: Hardcover
Number Of Pages: 224
Published: 1 June 2015
Country of Publication: US
Dimensions (cm): 22.9 x 15.3 x 2.3
Description:
Marketing today is out of control. With all the new marketing techniques accessible to the masses, it’s becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it’s a lot of noise.

Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

Marketing Above the Noise takes a contrarian approach by not focusing on social media, digital marketing, or other new tactics, and instead helping organizations understand:


The critical upfront work needed to really understand customers, markets and unmet needs

The value of consistent, focused messaging

Why empowering employees to effectively represent the brand is so critical

How to thrive in an age of user-generated co...

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