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Disrupting Digital Business
Author: R "Ray" Wang

ISBN: 9781422142011
Format: Hardcover
Number Of Pages: 208
Published: 1 June 2015
Country of Publication: US
Dimensions (cm): 21.0 x 14.0 x 2.3
Description:
Companies succeeding in the digital era have done so not just because of their technology but also because of their understanding of what it takes to build an organization in a digital age. From building a culture of digital DNA to an understanding of what's required to succeed in new business models. Given we no longer sell products or deliver on services, the world of digital requires us to focus on experiences and outcomes. We move from selling products to keeping brand promises.

Ray Wang provides a different approach at once, insightful and practical. By observing the march of technological progress over the past few decades, Wang analyzes the trends that businesses must pay attention and how they should react to them. Those trends, when taken seriously, require a new way of thinking about business.

About the Author

R "Ray" Wang is the Principal Analyst and CEO at Silicon Valley based Constellation Research and author of the popular business strategy and enterprise software blog, A Software Insider's Point of View. Ray, who worked previously at Altimeter, Forr...

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