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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing

Condition: BRAND NEW
ISBN: 9780865716421
Author(s): Doug McKenzie-Mohr
Format: Paperback
Year: 2011
Edition: 3rd
Publisher: New Society Publishers
Dimensions: 188 x 226 x 18 (w x l x h)
Pages: 171

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Description:
We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved.

How then do we go about transforming people's good intentions into action? "Fostering Sustainable Behavior" explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: Target unsustainable behaviors and identify the barriers to change Understand various commitment strategies Communicate effective messages Enhance motivation and invite participation

The strategies outlined in this groundbreaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energy efficiency, and alternative transportation.

Doug McKenzie-Mohr, PhD, is an award-winning environmental psychologist who specializes in designing programs to pro
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