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Exploring Strategy Plus MyStrategyLab with Pearson eText

Condition: BRAND NEW
ISBN: 9781292007014
Author(s): Gerry Johnson
Format: Book & Merchandise
Year: 2014
Edition: 10
Publisher: Pearson Education Limited
Dimensions: 195 x 21 x 265 (w x l x h)
Pages: 592

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Description:
This package contains Johnson & Scholes, Exploring Strategy 10e and access to MyStrategyLab. Important information for students: You need both an access code and a course ID to access MyStrategyLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they grow, how they innovate and how they change.
With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been comprehensively updated to help you: * Understand clearly the key concepts and tools of strategic management * Explore hot topics, including internationalisation, corporate governance, innovation and entrepreneurship * Learn from case studies on world-famous organisations such as Apple, H&M, Ryanair and Manchester United FC MyStrategyLab is an easy-to-use learning management system that enables instructors to assess student progress and adapt course material to meet the specific needs of the class. MyStrategyLab engages students and gives them the tools they need to enhance their performance in your course. Key features include: * Video
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