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Description
This item has FREE SHIPPING to any address in NZ
NOTE: Item will ship from our Australian warehouse. A handling time of 2-4 business days applies for all orders. Delivery will then take 3-7 working days.
What Would Apple Do?
Condition: BRAND NEW ISBN: 9781849545730 Author(s): Dirk Beckmann Format: Paperback Year: 2013 Publisher: Biteback Publishing Dimensions: 111 x 27 x 177 (w x l x h) Pages: 186
BUYER OFFERS: We are a retail store with set pricing and unfortunately we can't fulfil any requests to sell items for less than the listed price.
Description: In 2011, Apple officially became the most valuable company of all time. iPod, iPad, iTunes, App Store - the list goes on. Apple's must-have products add up to one giant success story. So what's their secret? What makes Apple the most innovative company on the planet? The answer: Apple does exactly the opposite of what any other company would do. Unlike the competition, Apple develops devices and programs by concentrating on a small number of functions. Forget complex market analyses. Forget asking customers to help develop products. And, unlike Google and other internet giants, it wants you to pay for them. Apple combines traditional business thinking with the endless opportunities of the digital age. In this brave new world where brands and products are dragged into the opinion marketplace, What Would Apple Do? (short and sweet, just how Apple would do a book) brilliantly and concisely reveals how you can learn from Apple to develop compelling business ideas and market them successfully.
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Destination & description | Price per item | |
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Free shipping within New Zealand | Free |
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