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Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results

Condition: BRAND NEW
ISBN: 9781401300340
Author(s): Jack Mitchell
Format: Hardcover
Year: 2003
Publisher: Hyperion Books
Dimensions: 147 x 218 x 25 (w x l x h)
Pages: 304

BUYER OFFERS: We are a retail store with set pricing and unfortunately we can't fulfil any requests to sell items for less than the listed price.

Description:
A master of customer service reveals his secrets for developing long-lasting business relationships and customer loyalty. "We shower our customers with attention. There's no doubt in my mind that our philosophy can be applied to selling just about anything — from aircraft engines to beanbags." (Jack Mitchell) The only way to stay in business is with customers, and Jack Mitchell knows how to attract them, and how to keep them.

He has a deceptively simple but winning relationship approach to customer service — that a relationship is at the heart of every transaction. Jack's business philosophy is based on "hugs" — personal touches that impress and satisfy the customer, such as: — Remembering the name of your customer's dog
— Calling a customer to make sure he's satisfied after a purchase
— Having a "kids' corner" with TV, books, and treats
— Knowing your customers golf handicap
— Introducing customers to business contacts
— Letting your customer use your office to make a personal phone call This is a proven theory — hugging works Mitchells/Richards achieves among the highest margins in its industry, as well as amazing customer loyalty. Complete with anecdotes that exemplify outstanding customer service, Hug Your Customers shows how any business can adapt this hugging
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  • Store location: Auckland City, Auckland, NZ

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