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Strategy

Condition: BRAND NEW
ISBN: 9781408082676
Author(s): Bob De Wit
Format: Paperback
Year: 2014
Edition: 5th
Publisher: Cengage Learning Emea
Dimensions: 260 x 0 x 197 (w x l x h)
Pages: 928

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Description:
Now in its fifth edition, Strategy takes a truly global perspective. Retaining the unique 'paradox' approach of the previous editions whereby a series of contrasting viewpoints, readings and cases are provided to invite student and professional discussion and debate, this new edition takes the approach one step further to acknowledge the developmental role which China and India have had in the business world, and includes strategic thinking philosophies from these countries. Unlike many other books on the subject, the philosophy at the heart of Bob de Wit's Strategy text is that an understanding of the topic of strategy can only be gained by grappling with a wider diversity of insights from many prominent thinkers, and the clear recognition that there is no simple answer to the question of what strategy is. This new edition bridges West and East, North and South, with readings, cases, quotes, and insights from around the globe.

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