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Digital Disruption: Unleashing the Next Wave of Innovation

Condition: BRAND NEW
ISBN: 9781477800126
Author(s): James McQuivey
Format: Hardcover
Year: 2013
Publisher: Amazon Publishing
Dimensions: 150 x 231 x 23 (w x l x h)
Pages: 171

BUYER OFFERS: We are a retail store with set pricing and unfortunately we can't fulfil any requests to sell items for less than the listed price.

Annotation:
The barriers to entry in your market just vanished. Unexpected competitors are swarming in. Are you ready? You always knew digital was going to change things, but you didnt realize how close to home it would hit. In every industry, digital competitors are taking advantage of new platforms, tools, and relationships to undercut competitors, get closer to customers, and disrupt the usual ways of doing business. The only way to compete is to evolve. James McQuivey of Forrester Research has been teaching people how to do this for over a decade. Hes gone into the biggest companies, even in traditional industries like insurance and

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  • Store location: Auckland City, Auckland, NZ

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