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Strategic Management:concepts and Cases, Global Edition

Condition: BRAND NEW
ISBN: 9781292016894
Author(s): Fred David
Format: Paperback
Year: 2014
Edition: 15th Student Manual/Study Guide
Publisher: Pearson Education Limited
Dimensions: 276 x 0 x 217 (w x l x h)
Pages: 688

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Description:
For undergraduate and graduate courses in strategy. In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions. MyManagementLab for Strategic Management is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress. Please note that the product you are purchasing does not include MyManagementLab. MyManagementLab Join over 11 million students benefiting from Pearson MyLabs.
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