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Never Be Closing: How to Sell Better Without Screwing Your Clients, Your Colleagues, or Yourself

Condition: BRAND NEW
ISBN: 9781591846765
Author(s): Tim Hurson
Format: Hardcover
Year: 2014
Publisher: Portfolio
Dimensions: 157 x 234 x 25 (w x l x h)
Pages: 246

BUYER OFFERS: We are a retail store with set pricing and unfortunately we can't fulfil any requests to sell items for less than the listed price.

Description:
Speaker and consultant Tim Hurson presents 12 techniques that benefit both the seller and the client. Never Be Closing expands on the principles of Tim Hurson's first book, Think Better, to teach salespeople how to improve their strategy and sell anything to anyone using a simple, repeatable framework. This isn't a book full of mundane tactics for cold-calling or techniques for closing a deal. This is a problem-solving approach that is more beneficial for both the seller and the client. Selling better isn't just a one time thing; it's a way to become a more valuable long-term partner. With their 'Productive Selling Model,' Hurson and Dunne offer business people a set of 15 tools to pull apart their current techniques, analyze them, and re-assemble them in a dynamic way.
The authors include practical advice mixed with helpful anecdotes to build mutually productive relationships between seller and client, including: the Rashomon Effect, which teaches readers how to bridge the gap between different perspectives; the Hitchcock Method, which offers readers strategies on developing a script about themselves, their company, and their products; and the Sales Conversation, a three step structure to explore the client's needs, establish credibility, and deliver value. Tim Hurson is the founding partner of Manifest Communications, one of North America's leading social marketing agencies. He lau
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  • Store location: Auckland City, Auckland, NZ

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