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Description
This item has FREE SHIPPING to any address in NZ
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Dark Art
Condition: BRAND NEW ISBN: 9781907642562 Author(s): Tim Burt Format: Hardcover Year: 2012 Publisher: Elliott & Thompson Dimensions: 144 x 29 x 223 (w x l x h) Pages: 212
BUYER OFFERS: We are a retail store with set pricing and unfortunately we can't fulfil any requests to sell items for less than the listed price.
Description: An industry insider's timely analysis of a field in flux
Business and financial public relations, a discreet industry that generates multimillion-dollar revenues for mainly private agencies around the world, is entering a time of unprecedented change. This authoritative analysis from an experienced and well-connected PR practitioner explains the new tactics shaping strategic communications in the 21st century and posits the likely winners and losers from the old "dark art" of spin. Investigating the industry's struggles to adapt to an evolving digital environment, it questions whether the field can live up to its promises in a world where the media itself is facing an existential threat. Based on high-profile examples of contemporary companies' crises and filled with corporate intrigue, this unique inside view examines the challenges facing business and financial public relations and presents a vision of how it might evolve.
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