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The Marketing Strategy Desktop Guide

Condition: BRAND NEW
ISBN: 9781854184900
Author(s): Norton Paley
Format: Paperback
Year: 2008
Edition: 2nd
Publisher: Thorogood
Dimensions: 178 x 229 x 17 (w x l x h)
Pages: 252
Series: Thorogood

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Great business successes are not based purely on clever products. Would Hoover, Gillette, Penguin Books (to name a few) have succeeded without a smart marketing strategy?'Desktop Guides' are a practical source of reference, guidance, techniques and best practice - with an abundance of checklists, charts, do's and don'ts, summaries and special tips. You can use this guide in two ways: read it through to acquire all the concepts, explanations and techniques you need for planning and implementing competitive marketing strategies; and, dip into any chapter to find stimulating ideas and solutions for the issues you are currently facing.

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