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The Innovation Tools Handbook

Condition: BRAND NEW
ISBN: 9781498760515
Author(s): H. James Harrington
Format: Hardcover
Year: 2016
Publisher: Taylor & Francis Inc
Dimensions: 156 x 30 x 235 (w x l x h)
Pages: 456

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Description:
In today's fast-moving, high-technology environment, the focus on quality has given way to a focus on innovation. From presidents of the United States to presidents of Fortune 500 companies, it is clear that everyone thinks innovation is extremely important. The challenge is that few people stop to define why innovation is important-to understand what's driving the need for more innovation. We all agree that more frequent innovation is important, even necessary. There is actually a growing body of evidence that indicates that looking outside of your company (rather than purely looking internally) and to customers' needs, using the tools in this Handbook, will lead to more innovative ideas. Responding to customers' needs is the key to a successful business. You can use these tools to talk to customers-satisfied ones, unsatisfied ones, potential customers, people who would never buy your product or service, and also people you have never considered as a potential customer.
In addition, these tools will help you ask your competitors' customers about what makes them happy with the current businesses and offerings in the industry, why they buy or do not buy from you, your competitors, and other industries. These tools will help you understand the steps in the customer journey they need to take, what delights and frustrates them, and what their pain points are. The three volumes of The Innovation Tools Handbook cover 76 top-rated too
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