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Strategic Management and Business Policy
by Wheelen, Thomas L.

ISBN: 9781292060811
PUBLISHER: Pearson Education Limited
FORMAT: Paperback
PAGES: 832
PUBLICATION DATE: 31.07.2014
DIMENSIONS: 25.3 x 20.3 x 2.7 centimetres 2.8 pounds

DESCRIPTION:
A class-tested approach to Strategy for Strategic Management and Business Policy courses Wheelen and Hunger's class-tested approach to teaching Strategy is brought into sharper focus with a new emphasis on globalization, innovation, and sustainability. This text equips students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. For the first time in 30 years, the 14th edition has added two new authors to the text. Alan Hoffman, a major contributor to the 13th edition, is a former textbook author and world-renowned author of strategy business cases, and Chuck Bamford, who was a student of Tom Wheelen and David Hunger back in 1980 at the University of Virginia (McIntire School of Commerce), has authored four other textbooks. They join J. David Hunger and bring a fresh perspective to this extraordinarily well-researched and practically crafted text. Please note that the product you are purchasing does not include MyManagementLab. MyManagementLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyManagementLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyManagementLab to accelerate your learning? You need both an access card and a course ID to access MyManagementLab. Th

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